Campaign examples
Why are campaign examples priceless
I love marketing campaigns: in my opinion, they are exactly halfway between marketing strategy and execution. That's why I am very attentive to what brands - especially B2B ones - do as a campaign and I am constantly searching for campaign examples: campaigns always reveals a bit of their brand positioning and strategy.
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Looking at campaign examples is very valuable for any marketer, at least for the 3 following reasons:
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You learn how other marketers orchestrate with consistency campaigns among diverse media, or channels, and assets.
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You see how an audience reacts to what sort of messages and campaigns, for example by checking if people speak of the campaign and how.
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You develop your creativity: the more creative works look at, the more creative and innovative you become.
Campaign examples: my selection
Finding good campaign examples is quite tedious, especially if you want to see all the Marketing assets and get an understanding of the strategy behind them. That's why I share with you the campaign examples I am collecting.
I mainly focus on campaign examples coming from B2B brands, with a lot of them working in the tech sector and as a SaaS business. This is the sector I know the best and that is relatively innovative compared to others as it is still new and building its own references.
Regarding the type of marketing campaign examples, I look a lot at advertising campaign examples, but also at more specific ones like social media, digital, or email campaign examples. They all have in common that they are successful campaign examples.
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My best campaign examples:
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More to come...