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Expertise

“Expertise” is a shinny and a bit arrogant word I am not entirely comfortable with. So let me explain how I define it.


For me, expertise is first about reaching a deep level of competencies in one field, like marketing. Nevertheless, it is not enough. It is also about remaining curious about a subject and, therefore, being an eternal learner and tester. In addition, I do think that an expert constantly builds a network of peers and reliable resources to go further in his thoughts and find solutions. Having expertise means joining the dots, identifying trends, keeping the “big picture” in mind, too, so the strategy and business part. In my mind, an expert is connected and supporting others: his mission is to show the path to others and help them do their work smarter. He has a role model. Finally, an expert is a professional with a particular mindset that moves mountains.

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Now, yes, we can speak of expertise.

Areas of expertise

360° Marketing
know-how

  • 15+ years in numerous Marketing campaigns with high budget

  • Extended experience in online and offline marketing

  • Proficiency in media advertising: TV, YouTube, radio, podcast, Print, Etc.

  • Participation in the introduction of lead management at IONOS

  • From strategy to project management and performance measurement

  • MBA in Marketing and PhD about storytelling in advertising

Go-to-market skills for the European markets

  • Direct personal knowledge of France, Spain, Germany and Italy

  • Implementation of numerous marketing campaigns in the UK, Germany, Spain...

  • Launch of products like Office 365 of Microsoft on the European footprint of IONOS

  • Member and part of the Board of the European Champions Alliance

Team management and collaboration

  • Management of teams with and without hierarchy

  • Recruiting, mentoring and training of colleagues

  • Experience in leading teams remotely

  • Daily cooperation with multicultural teams

  • Development of an Agile marketing

  • Constant optimization of processes

  • Long experience in significant and complex organizations

Mindset

Focus on numbers

  • Budget accountability

  • Follow-up of the performance and ROI

  • P&L responsibility as a Commercial Product Manager

  • Monitoring of OKRs

  • Constant evaluation of the “impact vs efforts” balance

Actively connected with peers in the B2B Tech

  • 10+ years at the European Cloud leader, IONOS

  • Partnership with Microsoft and Norton as product and marketing partners

  • Working experience with SAP

  • Member and part of the Board of the European Champions Alliance

  • Member of Women in Tech

  • Up-to-date network of marketing experts on Linkedin

Entrepreneur
inside

  • Two small businesses founded

  • Entrepreneur family

  • Product manager for 3 years, acting as a “mini CEO” for my products

  • Enabling the digitization of small businesses at IONOS since 2011

  • Participation in crowdfunding of B2B businesses: NUMA, Babele, Ocyto (2020) and Time for Planet (2021)

  • Mentoring of students in their business plan in a program for the ONU

  • Habit of getting things done, keeping a holistic view, and paying strong attention to ROI

  • Recruiting, mentoring and training of colleagues

  • Experience in leading teams remotely

  • Daily cooperation with multicultural teams

  • Development of an Agile marketing

  • Constant optimization of processes

  • Long experience in significant and complex organizations

They didn't know

it was impossible,

so they did it.

Mark Twain, American writer

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