Marketing Blog

About my Marketing blog

For years, I have served as a useful source to those seeking inspiration, help, or advice about launching a product or service, preparing a communication around it or improving the teamwork. I finally decided to own that role and be intentional about it. I started writing about my passions, my thoughts, and curious wonderings about our world. I began this blog focusing on Marketing, but also team management and entrepreneurship. My mission is to give others a taste of what goes on in my mind, and I have been at it ever since. Take some time to explore my blog, read something interesting, and feel free to reach out if you would like to collaborate on a Marketing project together.

What are you interested in?

Want to have a look at the most recent blog posts?

May 24, 2021
6 min

The top marketers to follow... if you want to grow

Believe it or not, but following actively and continuously top marketers in the last 12 months makes me grow as a marketer more than years of practice. And I have 15+ years of working experience. You too are interested in learning the latest Marketing trends or gaining insight on the best ways to tackle some of your strategy, advertising, or operative challenges in Marketing? I selected for you the best Marketing experts you can learn from in an uncomplicated way. These Marke

May 12, 2021
6 min

Brand advertising campaign: strategic Marketing example No. 2 with... Swile

As a marketer, I am obsessed with the notion of momentum. So when I discovered some days ago the last brand advertising campaign of the FinTech start-up, Swile, it naturally caught my interest. Indeed, the campaign's slogan is "The most useless card of the moment" (La carte la plus inutile du moment). The slogan is definitively an audacious angle when you know that the product is a payment card for employees to pay for their meals (among others)... what they cannot do is beca

May 1, 2021
7 min

Managing remote teams: Gitlab course review

How to learn the best about managing remote teams? With a Tech company of 1.300 employees working remotely in 64 countries for several years