Buying journey: one simple example to understand how it works
What are the main steps in a buying journey? What are the key triggers for purchase? How long is a buying journey? I tell you everything thr
For years, I have served as a useful source to those seeking inspiration, help, or advice about launching a product or service, preparing a communication around it or improving the teamwork. I finally decided to own that role and be intentional about it. I started writing about my passions, my thoughts, and curious wonderings about our world. I began this blog focusing on Marketing, but also team management and entrepreneurship. My mission is to give others a taste of what goes on in my mind, and I have been at it ever since. Take some time to explore my blog, read something interesting, and feel free to reach out if you would like to collaborate on a Marketing project together.