Is customer-centric Marketing an impossible dream?
Updated: Apr 1, 2021
Not so sure, but definitively challenging according to Marketing Week:
42.2% of marketers believe in a customer-centric model to organize marketing the best
...but this is the reality in only 5.8% of respondents’ companies
A set up around products or brands is the most common organization (37.3%)
Then, how to develop more customer-centricity in Marketing, no matter the organization model?
Some ideas collected by Marketing Week:
Listen to customers, digest feedback, and react to it quickly
Get the basics right
Communicating a brand’s core purpose to the entire organization
Re-think the entire business around common customer-centricity goals
Celebrate the customer-centricity and share knowledge more widely with the organization
Introduce customer-focused roles
Let's start making the dream true!
Article with the results of the survey: https://www.marketingweek.com/future-marketing-organisation-structure/ The article is not new (2018) but its insights are still relevant and actual.
Copyright picture: Photo by Kyle Smith on Unsplash