• Lucie Poisson

Marketing shouldn't stop when...

Updated: Mar 20

Marketing should not stop when the customer buys your product. Your Marketing should just adapt and reach the next level.


Why ? Because by doing so you create a much stronger brand and build a fertile ground for customer loyalty and word-of-mouth.


Look at the simple example below with a flyer coming with a pillow bought recently. The flyer sums up the reasons why the product is great and uses a nice messaging ("a pillow that kisses your soul"). The effect on the customer: you fall in love with the product before even using it... and write a post on Linkedin about it. Crazy time.



Thoughts initially published on my Linkedin profile.



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