• Lucie Poisson

Time off - "Marketing x Teams x Entrepreneurs" N°14

Having time off is good. But using it to rest properly and do what matters for us is better.

And it is not as easy as it seems.

That is why "Time off" is the central topic of the "Marketing x Teams x Entrepreneurs" newsletter N°14 (already 14 😇 !).

Time flies.

Happy to read your comments!


#marketing #futureofwork #mentalhealth #remotework #bestadvice


x Marketing

Connected TV or how Europeans consume their time off

I love learning how audiences spend time on media, so I can only welcome the "New Life of the Living Room" event. The online presentation will focus on the Connected TV consumption in Europe – and what this means for advertisers and publishers. Recent interviews and surveys done in 10 European markets are the basis for the learnings. Erell Kerangueven from RTL AdConnect will host the event on the 3rd of May 2022. As a European marketing professional, I especially like the pan-European perspective.


"Marketing brains do not turn off on weekends."

This post by Daniel Murray immediately drew my attention. Indeed, no matter the day and the hour, I do a lot of thoughts: on my Linkedin copyrighting, TikTok videos, blog rework, partnerships strategy, content scalability and distribution, and my Sunday newsletter...😉 Marketing is sometimes more a mindset than just a job. PS: Follow Daniel's podcast too, Marketing Millenials: one of the most insightful about marketing, with an original tone of voice.

x Teams

Stopping at the right moment

Today, Andy John is the guest of (excellent) Lenny's newsletter (by Lenny Rachitsky), where he shares his experience with mental health and stress:

"As someone who was conditioned to always aim for the top, like many high achievers in the world of tech, I was having a hard time reconciling the limitations of my health with my professional ambitions." - Andy John.

I especially enjoyed the parts related to the "systemic imbalance" and the tolerance range. Andy provides meaningful examples taken from his own life, for example, a comparison between his annual income vs annual cost of living example and the relation with stress:

"The purpose of life isn't to sacrifice our well-being. The purpose of life is to flourish. But it requires sacrifices to be made." - Andy John.

He also gives actionable recommendations and a concrete framework that he defines in 3 steps: 1) Define your personal range of tolerance; 2) Pick your career progression; 3) Pick your life progression—more details in the article.


The need for proactivity during time off

In their article published by the Harward Business Review in 2021, Laura M. Giurge and Vanessa Bohns warn: to deeply rest, you have to be intentional about how you spend your time off. Indeed:

"Passive "rest and relaxation" isn't as effective for recovering from the daily grind as using breaks to accomplish your goals — not your work goals, but your personal goals." - Laura M. Giurge and Vanessa Bohns.

It may look strange at first glance, but "proactive recovery" is the most efficient reset method.

How "clocking out" efficiently when working remote

Diana Shy's experiments are the best illustration of the analysis of the HBR article I just mentioned above. Indeed, Diana tried 6 ways to 'clock out' after remote work, with activities requiring a more or less immersive experience. As she concludes: the more immersive is the activity, the better it is to "reset". Diana is an assistant editor for Fast Company's Work-Life section.


When you are off, others work: for a team collaboration despite different timezones

With numerous cross country teams and the rise of remote work, working asynchronously has become standard for teams. However, how organizing the collaboration properly for those who are "on" like those who are "off"? How keeping flexibility and avoid adding stress? How align? To answer these questions (and many others), the remote work advocate, Nadia Harris, interviews Iwo Szapar, co-founder of Remote-How, on the iTech Media Work Your Way podcast.

x Entrepreneurs

Time for your passion

With the pandemic, the number of side projects exploded. In her article published in the Harward Business Review in 2015, Rebecca Knight provides some clues about getting your passion project without quitting your job. About strategy, schedule, financial security, skills and transparency.


If you reach these lines, it means you read my newsletter: thank you!

I hope you enjoyed it.

Happy to read your comments!

Lucie.

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