Publications
Answering questions and writing are the most efficient way to structure thoughts. Taking distance and articulating ideas became even more crucial in our noisy world to focus on what matters. That's why I am always very keen on taking part in interviews and writing articles alone or with peers.
Below, you will find my last interviews and a selection of my most recent articles about marketing and team management. Dotmagazine, powered by ECO, the Internet industry association in Germany, and JAXenter, the professional information portal for enterprise technologies, are some magazines that published my articles.
Interviews
Articles about Marketing
Digital Transformation in Customer Communication: Win-Win Situations for Customers and Brands
About digitization, small businesses, marketing differentiation and brand experience.
How Your Branding Enlivens Your Online Presence
About branding, strategy, online marketing, and customer journey.
Storytelling in Advertising: How the Software Industry Entertains
About storytelling, advertising, branding and Tech.
Articles about Team Management
Why documentation is not enough to reach transparency in Scrum
About Scrum, team collaboration and rules.
